3x Engagements in 30 Days

How to Create Shareworthy Content

Hello friend,

This week’s article is about the methods we use to triple social media engagements in 30 days. These models and strategies generate the same results over and over. I hope you enjoy it.

Thank you for reading,
Your friend at Antifiller.

The Mixer


The mixer is a framework we developed to create relatable content for any given audience. The mixer forces us to meld the universal frustrations of the TG with the nuanced references of our client’s brand.

Here’s how it works 👉 we dissect the collective grievances and pain points of the brand’s audience, perform a vivisection of their desires, and voila! Out comes content that resonates, amuses, or prompts a tag or share.

But how do you find audience pain points to create content all year round? Well, we’ve a gone through the hell and built a huge list of pain points collected over the years from various audience groups.

Universal Frustrations

If you’re looking to build your own list of universal frustrations, you have to spend a looooooong time scrolling subreddits, Facebook groups, and communities. Trust me, there’s no quicker way to find real humans with real pains.

However, I’m in a chilly apartment and good mood today, so let me spill a tiny hack for you: find your competitors on Amazon and read the reviews. You’ll find a lot of pain points related to your product.

So here’s the formula 👇

Audience Pains + Brand Reference = Higher Engagements

Brand Moats

When we onboard a new client, we don’t think what content to create.

Instead, we sit our asses on the War Table (no kidding) and start brainstorming how can we build a defensible moat around the brand.

(The heck is a defensible moat, you ask? 🤔)

Enter Henri Tajfel and John Turner’s 1979 theory on social identity. 

Groups which people belonged to were an important source of pride and self-esteem. These groups give us a sense of social identity: a sense of belonging to the social world.

The Theory of Social Identity

In simple words, all of us fallible humans divide the world into groups of “them” and “us” based on a process of social categorization. Then, we start identifying ourselves with groups or narratives that seem or sound like “us.”


But how can it boost engagements?

Picture any brand as a fortress, surrounded by a community of various ideas and topics. Next, leverage Tajfel's theory to define the 'them/other' and create content to connect with the “us” tribe (your target audience.)

To be honest, we've not just embraced the social identity theory; we've turned it into a framework of sort.

It helps us build community-powered moats around brands to reduce reliance on product functionality.

For example, if we're building a brand for bikers, before even thinking about revving up content, we immerse ourselves in the biker culture, dissecting their language, beliefs, and frustrations.

Armed with this knowledge, we define who's not a biker and create a haven exclusively for our leather-clad comrades.

Every post becomes a battle cry, addressing their universal frustrations and championing their cause. This way, the brand’s social channels are positioned as the ‘home of bikers.’

We ain’t fans of the Adolf Hitler but yeah, we may have weaponized social categorization to create tribes on social so that our brands can become their rallying point.

Lastly, good ol’ humor

For us, humor isn't just about fun; it's a strategy to transform our campaigns from forgettable to iconic.

According to Oracle's Happiness Research Study 2022, a staggering 90% of individuals are likely to remember ads that tickle their funny bone.

We all know attention spans are fleeting, but humor stands as the savior that not only grabs attention but holds it and creates a lasting impact.

Our strategies may sound like an experiment gone wrong, but that's the beauty of experimentation. Sometimes you win, other times you’re wrong. But we poke fun at our failures, laugh at the absurdity of it all, and yet, deliver results that matter.

In conclusion, what we offer isn't just a promise; it's a carefully crafted concoction of psychology, strategy, and a sprinkle of humor.

That’s all for today!

If you’re still reading, thank you for visiting us here. We’d love to connect with you on LinkedIn.

In a nutshell, we're here to help your brand stand out in a social feed of conformity. Wanna join?

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