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Why We Are Starting Antifiller
And what fuels our drive
Antifiller
December 21, 2023
Hey there, fellow creatives in the noisy realm of the web!
Welcome to our debut on LI – we're about to spill the beans on why we're passionate about what we do.
In a world ruled by algorithms, standing out as a brand is like finding a hair in a haystack. Playing it safe is no more a brand strategy. It's as outdated as dial-up internet.
The past is loading…
If you are more scared of standing out than blending in, it's time to break free from the shackles of boring marketing.
Why Boring Marketing is a Bigger Risk than Skydiving on a Chair
We get it – you've crafted a well-rounded marketing strategy, carefully selecting every word and visual.
You aim to be inoffensive
Afraid of daring to be different
Stay in line with industry standards
But here's the harsh truth - if you're not breaking bad on social, you're slowly fading into the abyss of invisibility. Your brand becomes forgettable.
Here’s an example.
Take our recent venture with a prize-game brand for the US audience. Initially, our ideas were too serious, too Robin Hoodish. 😑 The internal reactions were a resounding "meh." The burning question: why would people care if the brand isn't fun?
So, we scrapped everything and gave it a fresh spin. From Robin Hood to a fun, blunt, pushy character – a cross between Saul Goodman and Peter Griffin.
Brand personality
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